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– Was haben wir gemacht?",{"type":740,"attrs":1080,"children":1082},{"data-block-key":1081},"19fip",[1083],{"type":745,"content":1084},"smartfactory entwickelte für USM eine zentrale internationale E-Commerce-Plattform als gemeinsame Basis für mehrere Ländergesellschaften.",{"type":740,"attrs":1086,"children":1088},{"data-block-key":1087},"5djau",[1089],{"type":745,"content":1090},"Statt einzelne Shops unabhängig voneinander zu betreiben, werden Produkte, Funktionen und Plattformkomponenten zentral verwaltet, während sich länderspezifische Anforderungen flexibel konfigurieren lassen.",{"type":740,"attrs":1092,"children":1094},{"data-block-key":1093},"6pbur",[1095],{"type":745,"content":1096},"Ein zentraler Bestandteil der Plattform ist die nahtlose Integration des USM Möbelkonfigurators. Individuell konfigurierte Produkte werden inklusive sämtlicher Konfigurationsdaten direkt in den Bestellprozess übernommen. Gleichzeitig entwickelte smartfactory flexible Checkout-Prozesse, welche sowohl den klassischen Direktverkauf als auch bestehende USM-Vertriebsprozesse unterstützen.",{"type":740,"attrs":1098,"children":1100},{"data-block-key":1099},"b41o9",[1101],{"type":745,"content":1102},"Ergänzt wird die Plattform durch zahlreiche Integrationen in Unternehmenssysteme, welche Produktdaten, Kundeninformationen und Bestellungen automatisiert synchronisieren und dadurch einen durchgängigen digitalen Verkaufsprozess ermöglichen.",{"type":740,"attrs":1104,"children":1106},{"data-block-key":1105},"cs0d1",[],{"type":1108,"attrs":1109,"children":1111},"h3",{"data-block-key":1110},"8g287",[1112],{"type":745,"content":1113},"Plattformarchitektur und technische Tiefe",{"type":740,"attrs":1115,"children":1117},{"data-block-key":1116},"5hth2",[1118],{"type":745,"content":1119},"Die eigentliche Stärke des Projekts liegt nicht im Shop selbst, sondern in der Plattform dahinter.",{"type":740,"attrs":1121,"children":1123},{"data-block-key":1122},"5j33f",[1124],{"type":745,"content":1125},"Im Hintergrund verbindet eine modulare Architektur zahlreiche Komponenten zu einem gemeinsamen System. 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In Regionen mit mehreren autorisierten Partnern sorgt eine Round-Robin-Logik für eine faire und nachvollziehbare Verteilung der Aufträge – vollständig automatisiert im Hintergrund.",{"type":740,"attrs":1208,"children":1210},{"data-block-key":1209},"9p0o6",[],{"type":1108,"attrs":1212,"children":1214},{"data-block-key":1213},"cfjs4",[1215],{"type":745,"content":1216},"Konfigurator und Checkout",{"type":740,"attrs":1218,"children":1220},{"data-block-key":1219},"49qd7",[1221],{"type":745,"content":1222},"USM verkauft keine Standardprodukte. Ein grosser Teil der Möbel wird individuell konfiguriert.",{"type":740,"attrs":1224,"children":1226},{"data-block-key":1225},"an36k",[1227],{"type":745,"content":1228},"Der Möbelkonfigurator wurde deshalb nahtlos in den Shop integriert. 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Funktionen müssen nicht mehrfach entwickelt werden. Produkte und Plattformkomponenten werden zentral verwaltet. 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