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für MetroBoutique","/projekte/metroboutique-mobile-app/","cms.CaseStudyPage","https://smartfactory.ch/api/v2/pages/86/","https://smartfactory.ch/projekte/metroboutique-mobile-app/","metroboutique-mobile-app","Mobile App für MetroBoutique | smartfactory","Entwicklung einer individuellen Mobile App für MetroBoutique mit Loyalty, Produktdaten, CMS und Integrationen in Shop- und Retail-Systeme.","2026-06-18T07:59:23.682000+02:00",{"id":816,"meta":817,"title":14},8,{"type":818,"detail_url":819,"html_url":820},"cms.ContentPage","https://smartfactory.ch/api/v2/pages/8/","https://smartfactory.ch/projekte/","de-ch",{"id":823,"meta":824,"title":826,"alt":5,"image_title":5,"caption":5,"is_decorative":37,"4_5":827,"5_4":837},283,{"type":34,"detail_url":825},"https://smartfactory.ch/api/v2/images/283/","CS-Metro",{"mobile":828,"tablet":831,"desktop":834},{"url":829,"url_webp":829,"width":41,"height":830},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Metro_NK1G1Jp.fit-768x960.format-webp.webp",960,{"url":832,"url_webp":832,"width":45,"height":833},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Metro_NK1G1Jp.fit-1200x1500.format-webp.webp",1500,{"url":835,"url_webp":835,"width":49,"height":836},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Metro_NK1G1Jp.fit-1600x2000.format-webp.webp",2000,{"mobile":838,"tablet":841,"desktop":843},{"url":839,"url_webp":839,"width":41,"height":840},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Metro_NK1G1Jp.fit-768x614.format-webp.webp",614,{"url":842,"url_webp":842,"width":45,"height":830},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Metro_NK1G1Jp.fit-1200x960.format-webp.webp",{"url":844,"url_webp":844,"width":49,"height":845},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Metro_NK1G1Jp.fit-1600x1280.format-webp.webp",1280,"Resultat & Impact",[848],{"type":725,"attrs":849,"children":851},{"data-block-key":850},"1n3se",[852],{"type":730,"content":853},"MetroBoutique kann Produktwelten, Club-Vorteile, Filialinformationen, Kundenkonto und App-Content heute in einer gemeinsamen mobilen Plattform ausspielen – statt über getrennte Systeme, manuelle Workarounds und starre App-Inhalte.","Herausforderung",[856,862],{"type":725,"attrs":857,"children":859},{"data-block-key":858},"lmnrd",[860],{"type":730,"content":861},"Metro hatte keine einfache App abzulösen, sondern eine gewachsene Retail-Systemlandschaft neu zu ordnen.",{"type":725,"attrs":863,"children":865},{"data-block-key":864},"c3t07",[866],{"type":730,"content":867},"Die App musste für Kundinnen und Kunden leicht wirken: Produkte entdecken, Clubkarte zeigen, Punkte prüfen, Wishlist nutzen, Filiale finden. Im Hintergrund mussten dafür aber Shop, Loyalty-System, Produktdaten, Kassensystem, Standortdaten und CMS sauber zusammenspielen.",{"type":743,"value":869,"id":870},"https://apps.apple.com/ch/app/metro-boutique/id1559040926","3b9361ed-aca5-4d69-a95c-4644932795c5","Im App Store öffnen",{"type":743,"value":873,"id":874},"https://play.google.com/store/apps/details?id=ch.metro.android&hl=de_CH","ea3403fc-722d-4960-adbc-0efb4abb98ae","Im Google Play Store öffnen","MetroBoutique","Grossunternehmen","Handel",[880,881,882,883,884,885,886],"Django","Python","PostgreSQL","REST API","Docker","Wagtail CMS","Flutter",[888,889,890,891],"User Experience Design (UX)","User Interface Design (UI)","Softwareentwicklung","Detailkonzeption",[893,898],{"id":894,"meta":895,"further_page_id":897},37,{"type":896},"cms.CaseStudyPageRelationship",59,{"id":899,"meta":900,"further_page_id":901},38,{"type":896},67,"#FDEB00","BLACK","WHITE",[906,941,946,1038,1041,1092,1095,1136,1139,1171,1174],{"type":907,"value":908,"id":940},"rich_text",[909,916,922,928,934],{"type":910,"attrs":911,"children":913},"h2",{"data-block-key":912},"9rtyk",[914],{"type":730,"content":915},"Ausgangslage – Wo lag das Problem?",{"type":725,"attrs":917,"children":919},{"data-block-key":918},"du9ka",[920],{"type":730,"content":921},"MetroBoutique wollte die bestehende native iOS- und Android-App durch eine neue Flutter-App mit neuem Backend ersetzen. Die neue App sollte nicht einfach die alte App nachbauen, sondern als mobile Kundenschnittstelle für Shopping, Club, Filialen und redaktionelle Inhalte funktionieren.",{"type":725,"attrs":923,"children":925},{"data-block-key":924},"8n0ml",[926],{"type":730,"content":927},"Die Ausgangslage war typisch für Retail: Viele Systeme erfüllen je eine Teilaufgabe, aber keines bildet den gesamten mobilen Kundenprozess ab. Produktinformationen kommen aus einem Produktdaten-System. Kundenkonto und Wishlist hängen am Webshop. Clubkarte, Punkte, Wallet und Nachrichten laufen über ein Loyalty-System. Kassenzettel kommen aus dem Kassensystem. Store-Informationen und Öffnungszeiten werden über Standortdaten gepflegt. App-Inhalte müssen vom Marketing ohne Release angepasst werden können.",{"type":725,"attrs":929,"children":931},{"data-block-key":930},"6s80p",[932],{"type":730,"content":933},"Für Kundinnen und Kunden darf diese Komplexität nicht sichtbar sein. Sie erwarten eine App, die sofort lädt, Produkte sauber zeigt, Clubdaten korrekt darstellt und beim Wechsel zwischen App, Webshop und Filiale nicht auseinanderfällt.",{"type":725,"attrs":935,"children":937},{"data-block-key":936},"e0vch",[938],{"type":730,"content":939},"Genau deshalb war das Projekt kein reines Flutter-Projekt. Die App war nur die sichtbare Oberfläche. Der eigentliche Kern war die Plattformarchitektur dahinter: ein eigenes Backend, das externe Systeme kapselt, Produktdaten synchronisiert, Content über ein CMS ausspielbar macht und der App eine stabile API 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Was haben wir gemacht?",{"type":725,"attrs":1050,"children":1052},{"data-block-key":1051},"8or60",[1053],{"type":730,"content":1054},"smartfactory entwickelte eine neue Flutter-App mit eigenem Django-Backend, PostgreSQL-Datenbank und Wagtail CMS.",{"type":725,"attrs":1056,"children":1058},{"data-block-key":1057},"5mi9",[1059],{"type":730,"content":1060},"Die wichtigste Architekturentscheidung: Die App kommuniziert nicht direkt mit allen Umsystemen. Stattdessen läuft fast alles über das zentrale App-Backend. Dieses Backend übernimmt die Integrationen, bereitet Daten auf und stellt der App konsistente Endpunkte zur Verfügung. Dadurch bleibt die App schlank, die Systemlogik kontrollierbar und spätere Änderungen an Shop, Loyalty oder Produktdaten können im Backend abgefangen werden.",{"type":725,"attrs":1062,"children":1064},{"data-block-key":1063},"4io44",[1065],{"type":730,"content":1066},"Ein grosser Teil der Arbeit lag in der Produktdatenlogik. Produktdaten werden nicht bei jedem App-Aufruf live aus dem Produktdaten-System geholt, sondern regelmässig ins App Backend synchronisiert. Dort werden Produkte, Kategorien, Marken, Attribute, Preise, Varianten und Filterinformationen in einer eigenen Datenstruktur gespeichert. So kann die App Produktlisten, Detailseiten, Kategorien, Marken und Filter stabil ausliefern, ohne bei jeder Interaktion von einem externen System abhängig zu sein.",{"type":725,"attrs":1068,"children":1070},{"data-block-key":1069},"45giu",[1071],{"type":730,"content":1072},"Für Metro ist auch das CMS zentral. Home, Trends und Teile der Suche werden über Wagtail gepflegt. Das Marketing kann dadurch App-Flächen selbst bespielen: Kampagnen, Bildkacheln, Produkt-Carousels, Themenwelten und Verlinkungen auf Produktlisten oder App-Bereiche. Das ist kein klassisches Website-CMS, sondern ein Headless-CMS für App-Content.",{"type":725,"attrs":1074,"children":1076},{"data-block-key":1075},"2caj4",[1077],{"type":730,"content":1078},"Der Metro Club wurde ebenfalls neu eingebunden. Die App zeigt die digitale Clubkarte mit Barcode, Punkte-Level, Aktivitäten, Wallet und Nachrichten. Die Barcode-Ansicht ist für den Einsatz an der Kasse optimiert und kann gross angezeigt werden. Push- und Inbox-Funktionen wurden über das bestehende Loyalty- und Messaging-System vorbereitet beziehungsweise integriert.",{"type":725,"attrs":1080,"children":1082},{"data-block-key":1081},"6m4j1",[1083],{"type":730,"content":1084},"Zusätzlich wurden Funktionen umgesetzt, die den mobilen Retail-Alltag verbinden: Wishlist-Synchronisation mit dem Webshop, Absprünge in den Webshop mit Login-Kontext, Store Finder mit Öffnungszeiten, Produktdetailseiten mit Varianten und Rabatten sowie Kassenzettel aus dem Kassensystem.",{"type":725,"attrs":1086,"children":1088},{"data-block-key":1087},"2mc5g",[1089],{"type":730,"content":1090},"Parallel wurde die spätere Shop-Weiterentwicklung vorbereitet. 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Die App ist damit nicht nur ein Marketingkanal, sondern ein Verbindungspunkt zwischen Online-Shop, Filiale und Club.",{"type":725,"attrs":1159,"children":1161},{"data-block-key":1160},"aik0k",[1162],{"type":730,"content":1163},"Für Metro entsteht der grössere Nutzen im Betrieb. Inhalte können über Wagtail gepflegt werden, ohne jedes Mal eine neue App-Version zu veröffentlichen. Produktdaten werden im Backend strukturiert synchronisiert und für die App optimiert. Externe Systeme bleiben angebunden, aber ihre Komplexität landet nicht direkt in der App.",{"type":725,"attrs":1165,"children":1167},{"data-block-key":1166},"66e5u",[1168],{"type":730,"content":1169},"Das Resultat ist eine Plattform, die zukünftige Änderungen besser abfedern kann: neuer Shop, neue Loyalty-Funktionen, andere Produktlogiken, zusätzliche Kampagnenflächen oder spätere Erweiterungen wie bessere Suche, Gamification oder personalisierte Inhalte.","65bbacab-0ec2-45cd-a01d-3cc40c13bdb1",{"type":942,"value":1172,"id":1173},{"size":944},"e94c532b-3286-4364-8299-6ba567e65c50",{"type":907,"value":1175,"id":1199},[1176,1181,1187,1193],{"type":910,"attrs":1177,"children":1178},{"data-block-key":1045},[1179],{"type":730,"content":1180},"Highlight des Projektes",{"type":725,"attrs":1182,"children":1184},{"data-block-key":1183},"6golv",[1185],{"type":730,"content":1186},"Das Highlight war nicht ein einzelnes Feature, sondern die saubere Orchestrierung einer realen Retail-Landschaft.",{"type":725,"attrs":1188,"children":1190},{"data-block-key":1189},"49q8l",[1191],{"type":730,"content":1192},"Von aussen sieht die App nach Shopping, Clubkarte und Wishlist aus. Technisch steckt dahinter eine Plattform mit Mobile App, CMS, Produktdaten-Sync, Webshop-Anbindung, Loyalty-System, Kassendaten, Standortdaten, Push-Kommunikation und Schweizer Hosting.",{"type":725,"attrs":1194,"children":1196},{"data-block-key":1195},"68lco",[1197],{"type":730,"content":1198},"Das ist genau die Art Projekt, bei der smartfactory stark ist: nicht nur Screens bauen, sondern Systeme ordnen. Bestehende Tools weiterverwenden, wo sie Sinn machen. Eigene Logik bauen, wo Standardsoftware nicht reicht. 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