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& Impact",[848],{"type":725,"attrs":849,"children":851},{"data-block-key":850},"1n3se",[852],{"type":730,"content":853},"IBW erhielt eine moderne CMS-Webplattform, die Marke, Inhalte, Case Studies und Kontaktpunkte klar strukturiert – als digitaler Auftritt, der nicht nur gut aussieht, sondern die Stärken des Unternehmens verständlich und glaubwürdig sichtbar macht.","Herausforderung",[856,862],{"type":725,"attrs":857,"children":859},{"data-block-key":858},"lmnrd",[860],{"type":730,"content":861},"IBW brauchte keinen einfachen Website-Relaunch, sondern einen Auftritt, der die eigene Kompetenz besser erklärt, Vertrauen aufbaut und Besucher schneller zu relevanten Informationen führt.",{"type":725,"attrs":863,"children":865},{"data-block-key":864},"492oq",[866],{"type":730,"content":867},"Die Website sollte technisch, professionell und hochwertig wirken – aber nicht generisch. Dafür mussten Inhalte, Struktur, UX, Design und CMS gemeinsam gedacht werden: Welche Botschaft soll ankommen? Welche Inhalte braucht die Zielgruppe? Wie wird aus Know-how ein klarer Webauftritt?",{"type":743,"value":869,"id":870},"https://ibwag.com","3b9361ed-aca5-4d69-a95c-4644932795c5","Website öffnen","IBW AG","KMU","Dienstleistungen",[876,877,878,879,880,881,882,883],"Python","Django","PostgreSQL","REST API","Docker","Wagtail CMS","Vue.js","Nuxt.js",[885,886,887,888,889],"Softwareentwicklung","Analyse","Detailkonzeption","User Experience Design (UX)","User Interface Design (UI)","CMS Webplattform",[892,897],{"id":893,"meta":894,"further_page_id":896},66,{"type":895},"cms.CaseStudyPageRelationship",105,{"id":898,"meta":899,"further_page_id":900},67,{"type":895},115,"#B9C734","BLACK","WHITE",[905,940,945,990,993,1025,1028],{"type":906,"value":907,"id":939},"rich_text",[908,915,921,927,933],{"type":909,"attrs":910,"children":912},"h2",{"data-block-key":911},"9rtyk",[913],{"type":730,"content":914},"Ausgangslage – Wo lag das Problem?",{"type":725,"attrs":916,"children":918},{"data-block-key":917},"du9ka",[919],{"type":730,"content":920},"IBW plante einen neuen Webauftritt, der Besuchern relevante Informationen bereitstellt, Vertrauen in die Marke stärkt und eine klare Handlungsaufforderung vermittelt. Neben allgemeinen Unternehmensinformationen sollten auch Case Studies und Kontaktmöglichkeiten sauber abgebildet werden.",{"type":725,"attrs":922,"children":924},{"data-block-key":923},"8r644",[925],{"type":730,"content":926},"Der eigentliche Kern lag aber nicht in einzelnen Funktionen. Die wichtigste Frage war: Wie muss eine Website für IBW aufgebaut sein, damit sie dem Unternehmen gerecht wird?",{"type":725,"attrs":928,"children":930},{"data-block-key":929},"h06c",[931],{"type":730,"content":932},"smartfactory ging deshalb nicht direkt in die Umsetzung, sondern zuerst in die Klärung. Gemeinsam mit IBW wurden Zielgruppen, Inhalte, Seitenstruktur, visuelle Sprache und Nutzerführung geschärft. Es ging darum zu verstehen, welche Leistungen erklärt werden müssen, welche Inhalte Vertrauen schaffen, welche Case Studies sichtbar sein sollen und wie Besucher intuitiv durch die Website geführt werden.",{"type":725,"attrs":934,"children":936},{"data-block-key":935},"adloi",[937],{"type":730,"content":938},"Eine gute Website entsteht nicht, indem man bestehende Inhalte in ein neues Layout kippt. Sie entsteht, wenn Struktur, Botschaft, Design und technische Plattform zusammenpassen. Genau darauf lag der Fokus.","eb8c3e0f-7ee1-48a8-9e1d-dbe8f144c80b",{"type":941,"value":942,"id":944},"spacer",{"size":943},"L","52f0c887-94f4-4613-b0f2-2902e1242320",{"type":906,"value":946,"id":989},[947,953,959,965,971,977,983],{"type":909,"attrs":948,"children":950},{"data-block-key":949},"pz5zb",[951],{"type":730,"content":952},"Umsetzung – Was haben wir gemacht?",{"type":725,"attrs":954,"children":956},{"data-block-key":955},"8or60",[957],{"type":730,"content":958},"smartfactory entwickelte eine CMS-Webplattform mit Wagtail, Django, PostgreSQL und Nuxt.js. Vor der technischen Umsetzung stand die konzeptionelle Arbeit: Inhalte ordnen, Nutzerführung definieren, visuelle Prioritäten setzen und ein CMS-Modell bauen, das IBW im Alltag wirklich nutzen kann.",{"type":725,"attrs":960,"children":962},{"data-block-key":961},"8pkha",[963],{"type":730,"content":964},"Im UX- und Designprozess wurde der Auftritt von IBW nicht einfach neu «gestylt». Die Website wurde so gedacht, dass sie Kompetenz, Projekte, Team und Kontaktpunkte klar transportiert. Die Gestaltung folgt der Frage, wie Besucher die Leistungen schneller verstehen und wie IBW seine Arbeit glaubwürdig zeigen kann.",{"type":725,"attrs":966,"children":968},{"data-block-key":967},"6kcv0",[969],{"type":730,"content":970},"Daraus entstand eine Website, die redaktionell flexibel bleibt. IBW kann Inhalte selbständig pflegen, neue Seiten erstellen, Case Studies veröffentlichen, Team-Informationen aktualisieren und Landingpages aufbauen. Die Plattform gibt Freiheit, aber innerhalb eines klaren Designsystems. So bleibt der Auftritt konsistent, auch wenn neue Inhalte dazukommen.",{"type":725,"attrs":972,"children":974},{"data-block-key":973},"da7c8",[975],{"type":730,"content":976},"Ein wichtiger Bestandteil sind die Case Studies. Sie machen sichtbar, was IBW konkret umsetzt, welche Rollen das Unternehmen übernimmt und welche Projekte dahinterstehen. Damit wird die Website nicht nur zur Unternehmenspräsentation, sondern auch zum Beweisstück für Kompetenz.",{"type":725,"attrs":978,"children":980},{"data-block-key":979},"1u9rb",[981],{"type":730,"content":982},"Auch die zweisprachige Struktur wurde sauber angelegt. Deutsch und Englisch können im CMS gepflegt und bei Bedarf später erweitert werden. Dadurch bleibt die Website nicht auf einen einmaligen Launch beschränkt, sondern kann mit dem Unternehmen weiterwachsen.",{"type":725,"attrs":984,"children":986},{"data-block-key":985},"a7nev",[987],{"type":730,"content":988},"Technisch wurde die Plattform stabil, wartbar und performant umgesetzt. Das CMS liefert die Inhalte, das Nuxt.js-Frontend sorgt für eine moderne Nutzererfahrung, und das Django-Backend bildet die solide technische Basis. Hosting und Betrieb erfolgen auf Schweizer Infrastruktur.","dc44de15-e7b7-4ba6-887b-a871f2e1c8c4",{"type":941,"value":991,"id":992},{"size":943},"999972fe-4ccf-4398-bb75-e4d5196b86cd",{"type":906,"value":994,"id":1024},[995,1000,1006,1012,1018],{"type":909,"attrs":996,"children":997},{"data-block-key":949},[998],{"type":730,"content":999},"Resultat – Was hat sich verändert?",{"type":725,"attrs":1001,"children":1003},{"data-block-key":1002},"68sav",[1004],{"type":730,"content":1005},"IBW hat heute einen Webauftritt, der mehr kann als informieren.",{"type":725,"attrs":1007,"children":1009},{"data-block-key":1008},"qhmp",[1010],{"type":730,"content":1011},"Die Website strukturiert Inhalte klar, zeigt Projekte sichtbar über Case Studies, führt Besucher gezielter durch das Angebot und gibt dem Unternehmen ein Werkzeug, um den eigenen Auftritt selbst weiterzuentwickeln.",{"type":725,"attrs":1013,"children":1015},{"data-block-key":1014},"2papv",[1016],{"type":730,"content":1017},"Für IBW bedeutet das weniger Abhängigkeit bei Inhaltsänderungen und mehr Kontrolle über Kommunikation, Marketing und Projektpräsentation. Neue Inhalte, neue Case Studies oder neue Landingpages können auf derselben Plattform entstehen, ohne dass jedes Mal neu gebaut werden muss.",{"type":725,"attrs":1019,"children":1021},{"data-block-key":1020},"f3aop",[1022],{"type":730,"content":1023},"Für Besucher entsteht ein klarerer Eindruck: Wer ist IBW? Was kann IBW? Welche Projekte zeigen diese Kompetenz? Und wie nimmt man Kontakt auf? Die Website beantwortet diese Fragen schneller und sauberer als ein statischer Firmenauftritt.","65bbacab-0ec2-45cd-a01d-3cc40c13bdb1",{"type":941,"value":1026,"id":1027},{"size":943},"e94c532b-3286-4364-8299-6ba567e65c50",{"type":906,"value":1029,"id":1059},[1030,1035,1041,1047,1053],{"type":909,"attrs":1031,"children":1032},{"data-block-key":949},[1033],{"type":730,"content":1034},"Highlight des Projektes",{"type":725,"attrs":1036,"children":1038},{"data-block-key":1037},"6golv",[1039],{"type":730,"content":1040},"Das Highlight war die Verbindung von UX, Contentstruktur, Design und CMS-Technologie.",{"type":725,"attrs":1042,"children":1044},{"data-block-key":1043},"4mj0s",[1045],{"type":730,"content":1046},"Viele Website-Projekte starten mit der Frage: «Wie soll es aussehen?» smartfactory startet früher: Was muss die Website leisten? Welche Botschaft muss ankommen? Welche Inhalte braucht es dafür? Wie pflegt der Kunde diese Inhalte später selbst? Und wie muss das CMS gebaut sein, damit die Website nicht nach dem Go-live stehen bleibt?",{"type":725,"attrs":1048,"children":1050},{"data-block-key":1049},"7rh1t",[1051],{"type":730,"content":1052},"Genau darin liegt der Unterschied. smartfactory baut keine hübschen Webvisitenkarten. Wir bauen CMS-Webplattformen, die Unternehmen helfen, sich klarer zu positionieren, Inhalte besser zu strukturieren und ihre Kompetenz sichtbar zu machen.",{"type":725,"attrs":1054,"children":1056},{"data-block-key":1055},"abuc3",[1057],{"type":730,"content":1058},"Bei IBW entstand daraus ein moderner Webauftritt, der Design, Redaktion und Technik zusammenbringt – pragmatisch, hochwertig und bereit für die nächsten Ausbauschritte.","3e13a6c0-0a13-445a-b0db-5b954adc9085",{"items":1061,"total":706},[1062,1081],{"id":896,"title":1063,"customer":1064,"tasks":1065,"picture":1066,"picture_full_width":37,"link":1078,"project_accent_color":1080,"text_color":902,"reflection_color":903,"category":890},"CMS-Webplattform für uTraxx","uTraxx AG",[885,886,887,888,889],{"id":1067,"meta":1068,"title":1070,"alt":5,"image_title":5,"caption":5,"is_decorative":37,"5_4":1071},273,{"type":34,"detail_url":1069},"https://smartfactory.ch/api/v2/images/273/","CS-uTraxx",{"mobile":1072,"tablet":1074,"desktop":1076},{"url":1073,"url_webp":1073,"width":41,"height":840},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-uTraxx.fit-768x614.format-webp.webp",{"url":1075,"url_webp":1075,"width":45,"height":830},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-uTraxx.fit-1200x960.format-webp.webp",{"url":1077,"url_webp":1077,"width":49,"height":845},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-uTraxx.fit-1600x1280.format-webp.webp",{"type":16,"value":1079,"id":896},"/projekte/utraxx-cms-webplattform/","#00FFF2",{"id":900,"title":1082,"customer":1083,"tasks":1084,"picture":1085,"picture_full_width":37,"link":1097,"project_accent_color":1099,"text_color":902,"reflection_color":903,"category":30},"Notvorratsrechner für das BWL","Bundesamt für wirtschaftliche Landesversorgung (BWL)",[885,886,887,888],{"id":1086,"meta":1087,"title":1089,"alt":5,"image_title":5,"caption":5,"is_decorative":37,"5_4":1090},263,{"type":34,"detail_url":1088},"https://smartfactory.ch/api/v2/images/263/","CS-Notvorrat",{"mobile":1091,"tablet":1093,"desktop":1095},{"url":1092,"url_webp":1092,"width":41,"height":840},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Notvorrat.fit-768x614.format-webp.webp",{"url":1094,"url_webp":1094,"width":45,"height":830},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Notvorrat.fit-1200x960.format-webp.webp",{"url":1096,"url_webp":1096,"width":49,"height":845},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Notvorrat.fit-1600x1280.format-webp.webp",{"type":16,"value":1098,"id":900},"/projekte/bwl-webapplikation/","#E5E7EB"]