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für Supply Chains im Verkehrshaus Luzern","/projekte/gs1-switzerland-webapplikation/","cms.CaseStudyPage","https://smartfactory.ch/api/v2/pages/129/","https://smartfactory.ch/projekte/gs1-switzerland-webapplikation/","gs1-switzerland-webapplikation","VR-Erlebnis für GS1 Switzerland im Verkehrshaus | smartfactory","Immersives VR-Erlebnis für GS1 Switzerland im Verkehrshaus Luzern. Storytelling, VR-Technologie und interaktive Ausstellung zur globalen Supply Chain.","2026-05-05T08:10:31.574000+02:00",{"id":816,"meta":817,"title":14},8,{"type":818,"detail_url":819,"html_url":820},"cms.ContentPage","https://smartfactory.ch/api/v2/pages/8/","https://smartfactory.ch/projekte/","de-ch",{"id":823,"meta":824,"title":826,"alt":5,"image_title":5,"caption":5,"is_decorative":37,"4_5":827,"5_4":836},28,{"type":34,"detail_url":825},"https://smartfactory.ch/api/v2/images/28/","CS-VR-Exponat",{"mobile":828,"tablet":832,"desktop":834},{"url":829,"url_webp":829,"width":830,"height":831},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/Image-Placeholder.2e16d0ba.fill-768x960-c0.format-webp.webp",456,570,{"url":833,"url_webp":833,"width":830,"height":831},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/Image-Placeholde.2e16d0ba.fill-1200x1500-c0.format-webp.webp",{"url":835,"url_webp":835,"width":830,"height":831},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/Image-Placeholde.2e16d0ba.fill-1600x2000-c0.format-webp.webp",{"mobile":837,"tablet":840,"desktop":842},{"url":838,"url_webp":838,"width":839,"height":831},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/Image-Placeholder.2e16d0ba.fill-768x614-c0.format-webp.webp",712,{"url":841,"url_webp":841,"width":839,"height":831},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/Image-Placeholder.2e16d0ba.fill-1200x960-c0.format-webp.webp",{"url":843,"url_webp":843,"width":839,"height":831},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/Image-Placeholde.2e16d0ba.fill-1600x1280-c0.format-webp.webp","Resultat & Impact",[846],{"type":725,"attrs":847,"children":849},{"data-block-key":848},"1n3se",[850],{"type":730,"content":851},"GS1 Switzerland erhielt ein gross angelegtes VR-Exponat für das Verkehrshaus Luzern, das Besucherinnen über mehrere Jahre zeigte, wie eine globale Supply Chain funktioniert – immersiv, physisch spürbar und marketingwirksam inszeniert.","Herausforderung",[854,860],{"type":725,"attrs":855,"children":857},{"data-block-key":856},"lmnrd",[858],{"type":730,"content":859},"GS1 wollte sichtbar machen, was hinter dem «Beep» an der Kasse steckt.",{"type":725,"attrs":861,"children":863},{"data-block-key":862},"3oocg",[864],{"type":730,"content":865},"Die Herausforderung: Ein abstraktes B2B-Thema wie Identifikation, Standards und Warenfluss so zu erzählen, dass es ein breites Museumspublikum sofort versteht und emotional erlebt.",{"type":743,"value":867,"id":868},"https://www.20min.ch/video/werde-zur-ananas-297459817652","5f5c04ad-ff5f-4a63-99f1-c42a288dfc7d","20-Minuten Artikel öffnen","GS1 Switzerland","Stiftung, Verein & NGO","Sport & Unterhaltung & Tourismus",[874],"Python",[876,877,878],"Analyse","Detailkonzeption","Systemintegration",[],"#FFD800","BLACK","WHITE",[884,919,924,963,966,1004,1007],{"type":885,"value":886,"id":918},"rich_text",[887,894,900,906,912],{"type":888,"attrs":889,"children":891},"h2",{"data-block-key":890},"9rtyk",[892],{"type":730,"content":893},"Ausgangslage – Wo lag das Problem?",{"type":725,"attrs":895,"children":897},{"data-block-key":896},"20a16",[898],{"type":730,"content":899},"Für die Sonderausstellung «Logistik» im Verkehrshaus Luzern wollte GS1 ein Exponat schaffen, das Logistik nicht erklärt, sondern erlebbar macht.",{"type":725,"attrs":901,"children":903},{"data-block-key":902},"8ddos",[904],{"type":730,"content":905},"Im Zentrum stand die Reise einer Ananas. Die Besucherinnen erleben, wie die Ananas auf dem Feld startet, über den GS1-Code identifizierbar wird und danach ihre Reise durch die Supply Chain beginnt: vom Ursprung über Transport, Frachtschiff, Verarbeitung, Verteilung und Handel bis zum Moment, in dem das Produkt wieder beim Konsumenten ankommt.",{"type":725,"attrs":907,"children":909},{"data-block-key":908},"50u0o",[910],{"type":730,"content":911},"Damit wurde aus einem technischen Thema eine Story. Nicht «Barcode und Standards», sondern eine konkrete Produktreise, die man sieht, hört und spürt.",{"type":725,"attrs":913,"children":915},{"data-block-key":914},"4otd2",[916],{"type":730,"content":917},"Das Exponat stand über mehrere Jahre im Verkehrshaus und war damit nicht einfach ein Kampagnenfilm, sondern ein öffentlich zugängliches Erlebnis für tausende Besucherinnen.","eb8c3e0f-7ee1-48a8-9e1d-dbe8f144c80b",{"type":920,"value":921,"id":923},"spacer",{"size":922},"L","52f0c887-94f4-4613-b0f2-2902e1242320",{"type":885,"value":925,"id":962},[926,932,938,944,950,956],{"type":888,"attrs":927,"children":929},{"data-block-key":928},"pz5zb",[930],{"type":730,"content":931},"Umsetzung – Was haben wir gemacht?",{"type":725,"attrs":933,"children":935},{"data-block-key":934},"fmj8r",[936],{"type":730,"content":937},"smartfactory entwickelte gemeinsam mit GS1 ein vollumfängliches VR-Exponat für den Ausstellungseinsatz.",{"type":725,"attrs":939,"children":941},{"data-block-key":940},"30mtc",[942],{"type":730,"content":943},"Die Arbeit ging weit über klassische Softwareentwicklung hinaus. Wir halfen dabei, aus der fachlichen Botschaft von GS1 eine verständliche Erlebnisstory zu formen: Was passiert mit einem Produkt, bevor es im Regal landet? Welche Rolle spielen Identifikation, Daten und Standards? Wie kann man diese Reise so zeigen, dass Kinder, Familien und Fachpersonen sie gleichermassen verstehen?",{"type":725,"attrs":945,"children":947},{"data-block-key":946},"89st4",[948],{"type":730,"content":949},"Daraus entstand eine immersive VR-Journey rund um die Ananas. smartfactory war an Konzeption, Storytelling, technischer Umsetzung und Integration beteiligt. Der VR-Film wurde so gedacht, dass Besucherinnen nicht nur zuschauen, sondern mitten in der Reise sitzen.",{"type":725,"attrs":951,"children":953},{"data-block-key":952},"8lqvt",[954],{"type":730,"content":955},"Zusätzlich wurde die physische Installation mitgetragen. Dazu gehörten 3D-/4D-Chairs, importierte Hardware, Effektkomponenten und eine technische Umgebung, die Bild, Bewegung und Erlebnis zusammenführt. Damit wurde aus digitalem Content ein echtes Exponat im Raum.",{"type":725,"attrs":957,"children":959},{"data-block-key":958},"fhuio",[960],{"type":730,"content":961},"Das Projekt war damit ein komplettes Marketing- und Ausstellungserlebnis: Content, VR, Hardware, Inszenierung und technische Umsetzung aus einer Hand koordiniert.","dc44de15-e7b7-4ba6-887b-a871f2e1c8c4",{"type":920,"value":964,"id":965},{"size":922},"999972fe-4ccf-4398-bb75-e4d5196b86cd",{"type":885,"value":967,"id":1003},[968,973,979,985,991,997],{"type":888,"attrs":969,"children":970},{"data-block-key":928},[971],{"type":730,"content":972},"Resultat – Was hat sich verändert?",{"type":725,"attrs":974,"children":976},{"data-block-key":975},"1clcs",[977],{"type":730,"content":978},"GS1 erhielt ein starkes öffentliches Kommunikationsinstrument.",{"type":725,"attrs":980,"children":982},{"data-block-key":981},"fv120",[983],{"type":730,"content":984},"Für Besucherinnen wurde Supply Chain greifbar. Die Reise der Ananas zeigt verständlich, wie Produkte identifiziert, transportiert, verarbeitet und verfolgt werden – und welche Rolle Standards dabei spielen.",{"type":725,"attrs":986,"children":988},{"data-block-key":987},"782hi",[989],{"type":730,"content":990},"Für GS1 entstand ein Exponat mit hoher Sichtbarkeit. Statt ein Fachthema nur über Broschüren, Referate oder Websites zu erklären, wurde es im Verkehrshaus über Jahre hinweg erlebbar gemacht.",{"type":725,"attrs":992,"children":994},{"data-block-key":993},"doguh",[995],{"type":730,"content":996},"Für das Verkehrshaus entstand ein attraktiver digitaler Anziehungspunkt: ein Erlebnis, das Information, Bewegung, VR und Storytelling verbindet.",{"type":725,"attrs":998,"children":1000},{"data-block-key":999},"f2qno",[1001],{"type":730,"content":1002},"Der grösste Nutzen lag in der Marketingwirkung: GS1 konnte ein komplexes Thema in eine einfache, starke Geschichte übersetzen und einem breiten Publikum zugänglich machen.","65bbacab-0ec2-45cd-a01d-3cc40c13bdb1",{"type":920,"value":1005,"id":1006},{"size":922},"e94c532b-3286-4364-8299-6ba567e65c50",{"type":885,"value":1008,"id":1032},[1009,1014,1020,1026],{"type":888,"attrs":1010,"children":1011},{"data-block-key":928},[1012],{"type":730,"content":1013},"Highlight des Projektes",{"type":725,"attrs":1015,"children":1017},{"data-block-key":1016},"1njrj",[1018],{"type":730,"content":1019},"Das Highlight ist die Grösse und Wirkung des Exponats.",{"type":725,"attrs":1021,"children":1023},{"data-block-key":1022},"k1v3",[1024],{"type":730,"content":1025},"smartfactory hat nicht einfach einen VR-Film gebaut, sondern eine komplette immersive Produktreise inszeniert – von der Ananas auf dem Feld bis zur globalen Supply Chain.",{"type":725,"attrs":1027,"children":1029},{"data-block-key":1028},"aqqhq",[1030],{"type":730,"content":1031},"Mit VR, 3D-/4D-Chairs, Hardware, Effekten und Storytelling entstand ein Exponat, das mehrere Jahre im Verkehrshaus Luzern stand und GS1 sichtbar, verständlich und erlebbar machte.","3e13a6c0-0a13-445a-b0db-5b954adc9085"]