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Eine Nutzerin soll Artikel lesen, Inhalte entdecken, sich einloggen, Member-Inhalte nutzen, Angebote sehen, eine Subscription besitzen und je nach Status in den Investment-Bereich einsteigen oder direkt ihr Finanzdashboard sehen.",{"type":725,"attrs":975,"children":977},{"data-block-key":976},"3kl99",[978],{"type":730,"content":979},"Die bestehende App war historisch gewachsen. Teile der Inhalte waren hart eingebaut, andere Bereiche kamen aus externen Systemen, und neue Produktideen mussten in eine Architektur eingefügt werden, die dafür nicht ideal vorbereitet war.",{"type":725,"attrs":981,"children":983},{"data-block-key":982},"ffsv2",[984],{"type":730,"content":985},"Für den nächsten Wachstumsschritt brauchte ellexx deshalb eine App, die sauber mit Backend, CMS, Website, Subscription-Logik und Bankintegration zusammenspielt. 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Was haben wir gemacht?",{"type":725,"attrs":1094,"children":1096},{"data-block-key":1095},"8or60",[1097],{"type":730,"content":1098},"smartfactory entwickelte die neue ellexx App als Mobile Frontend für das digitale Ökosystem.",{"type":725,"attrs":1100,"children":1102},{"data-block-key":1101},"flpd3",[1103],{"type":730,"content":1104},"Ein zentraler Bestandteil ist die Verbindung zum CMS. Die App kann Inhalte aus Wagtail beziehen und darstellen. Dadurch müssen viele Inhalte nicht doppelt gepflegt werden. Artikel, Angebote, Lerninhalte oder App-nahe Content-Elemente können zentral im CMS verwaltet und in der App ausgespielt werden.",{"type":725,"attrs":1106,"children":1108},{"data-block-key":1107},"vomb",[1109],{"type":730,"content":1110},"Gleichzeitig gibt es bewusst hardcoded App-Bereiche. Gerade Navigation, Profil, Investment-Flows, Onboarding-Zustände, Finanzdashboard und sicherheitsrelevante Funktionen brauchen klare Zustände, feste Validierungen und kontrollierte User Journeys. Diese Logik gehört nicht vollständig ins CMS, sondern in sauber gebaute App- und Backend-Flows.",{"type":725,"attrs":1112,"children":1114},{"data-block-key":1113},"app4n",[1115],{"type":730,"content":1116},"Die App führt Nutzerinnen je nach Status unterschiedlich. Wer noch nicht investiert, sieht einen Einstieg und wird durch die nächsten Schritte geführt. Wer bereits investiert, gelangt direkt in den Finanzbereich. Wer einen Prozess begonnen hat, kann an der passenden Stelle weitermachen. Dadurch wirkt die App für Nutzerinnen einfach, obwohl im Hintergrund verschiedene Zustände, Schnittstellen und Datenflüsse zusammenspielen.",{"type":725,"attrs":1118,"children":1120},{"data-block-key":1119},"foeto",[1121],{"type":730,"content":1122},"Ein wichtiger Teil war das Finanzdashboard. Bank- und Investmentdaten müssen aus angebundenen Systemen importiert, verarbeitet und für die App verständlich dargestellt werden. Rohdaten aus Finanzsystemen sind nicht nutzerfreundlich. smartfactory bereitete diese Daten so auf, dass daraus verständliche App-Views entstehen: Portfolio, Transaktionen, Einzahlungen, Auszahlungen, Status und Investmentinformationen.",{"type":725,"attrs":1124,"children":1126},{"data-block-key":1125},"2gpqt",[1127],{"type":730,"content":1128},"Auch Login, Profil und Subscription-Handling wurden in die App integriert. Nutzerinnen sollen nicht zwischen Website, App und externen Systemen zerrieben werden. Die App muss wissen, wer die Nutzerin ist, welche Inhalte verfügbar sind, welche Memberships aktiv sind und welche Bereiche freigeschaltet werden dürfen.",{"type":725,"attrs":1130,"children":1132},{"data-block-key":1131},"6ldis",[1133],{"type":730,"content":1134},"Die App wurde damit nicht nur als Oberfläche gebaut, sondern als mobiler Zugangspunkt zur gesamten Plattform: Content, Community, Membership und Investment greifen in einem Nutzererlebnis zusammen.","dc44de15-e7b7-4ba6-887b-a871f2e1c8c4",{"type":950,"value":1137,"id":1138},{"size":952},"dca14cd0-c9f9-4cad-8eb7-edf0b3bbf8f2",{"type":997,"value":1140,"id":1179},{"image":1141,"use_caption":37},{"id":1142,"meta":1143,"title":1145,"alt":5,"image_title":5,"caption":5,"is_decorative":37,"16_9":1146,"5_4":1157,"4_5":1168},301,{"type":34,"detail_url":1144},"https://smartfactory.ch/api/v2/images/301/","CS-Ellexx-App-Content3",{"mobile":1147,"tablet":1150,"desktop":1154},{"url":1148,"url_webp":1149,"width":41,"height":1008},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Conten_zFfY0Dv.2e16d0ba.fill-768x432-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Cont_1aqFtfO.2e16d0ba.fill-768x432-c0.format-webp.webp",{"url":1151,"url_webp":1152,"width":45,"height":1153},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Conte_20EwcxH.2e16d0ba.fill-1200x675-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Con_duUiLbI.2e16d0ba.fill-1200x675-c0.format-webp.webp",675,{"url":1155,"url_webp":1156,"width":49,"height":1025},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Conte_VTDb7CJ.2e16d0ba.fill-1600x900-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Con_QHxkW7f.2e16d0ba.fill-1600x900-c0.format-webp.webp",{"mobile":1158,"tablet":1161,"desktop":1165},{"url":1159,"url_webp":1160,"width":41,"height":840},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Conten_0AZil50.2e16d0ba.fill-768x614-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Cont_D0xKgJI.2e16d0ba.fill-768x614-c0.format-webp.webp",{"url":1162,"url_webp":1163,"width":1164,"height":1025},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Conte_9N2HyUF.2e16d0ba.fill-1200x960-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Con_QWFZs08.2e16d0ba.fill-1200x960-c0.format-webp.webp",1126,{"url":1166,"url_webp":1167,"width":1164,"height":1025},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Cont_9nSZr0X.2e16d0ba.fill-1600x1280-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Co_1BN0YDR.2e16d0ba.fill-1600x1280-c0.format-webp.webp",{"mobile":1169,"tablet":1173,"desktop":1176},{"url":1170,"url_webp":1171,"width":1172,"height":1025},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Conten_NxDilDs.2e16d0ba.fill-768x960-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Cont_XZiyeSD.2e16d0ba.fill-768x960-c0.format-webp.webp",720,{"url":1174,"url_webp":1175,"width":1172,"height":1025},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Cont_02VjdbG.2e16d0ba.fill-1200x1500-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Co_qBpKD20.2e16d0ba.fill-1200x1500-c0.format-webp.webp",{"url":1177,"url_webp":1178,"width":1172,"height":1025},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Cont_qCDYuOy.2e16d0ba.fill-1600x2000-c0.format-png.png","https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Ellexx-App-Co_oR0pOUD.2e16d0ba.fill-1600x2000-c0.format-webp.webp","b4a06336-4a41-472a-bd19-01293d4c2db3",{"type":950,"value":1181,"id":1182},{"size":952},"999972fe-4ccf-4398-bb75-e4d5196b86cd",{"type":901,"value":1184,"id":1283},[1185,1190,1196,1202,1208,1214,1267,1271,1277],{"type":904,"attrs":1186,"children":1187},{"data-block-key":1089},[1188],{"type":730,"content":1189},"Resultat – Was hat sich verändert?",{"type":725,"attrs":1191,"children":1193},{"data-block-key":1192},"68sav",[1194],{"type":730,"content":1195},"Mit der ellexx App entstand ein zentraler mobiler Produktkanal für ein wachsendes FinTech- und Medien-Startup.",{"type":725,"attrs":1197,"children":1199},{"data-block-key":1198},"f2t0l",[1200],{"type":730,"content":1201},"Für Nutzerinnen wird die Plattform einfacher zugänglich: Inhalte lesen, Member-Bereiche nutzen, Investment starten, Finanzdaten einsehen und mit ellexx digital interagieren — alles in einer App.",{"type":725,"attrs":1203,"children":1205},{"data-block-key":1204},"77kn5",[1206],{"type":730,"content":1207},"Für ellexx entsteht ein stärker kontrollierbares Produkt. App-Inhalte können teilweise über das CMS gesteuert werden, produktkritische Abläufe bleiben fest in App und Backend abgebildet, und Nutzerstatus, Subscriptions und Investment-Flows greifen sauber ineinander.",{"type":725,"attrs":1209,"children":1211},{"data-block-key":1210},"7ce9d",[1212],{"type":730,"content":1213},"Der Nutzen liegt besonders in der Verbindung der Welten:",{"type":1215,"attrs":1216,"children":1217},"ul",{},[1218,1225,1231,1237,1243,1249,1255,1261],{"type":1219,"attrs":1220,"children":1222},"li",{"data-block-key":1221},"ffd35",[1223],{"type":730,"content":1224},"Content-App",{"type":1219,"attrs":1226,"children":1228},{"data-block-key":1227},"8bufr",[1229],{"type":730,"content":1230},"Membership-App",{"type":1219,"attrs":1232,"children":1234},{"data-block-key":1233},"4chho",[1235],{"type":730,"content":1236},"FinTech-App",{"type":1219,"attrs":1238,"children":1240},{"data-block-key":1239},"531l1",[1241],{"type":730,"content":1242},"Investment-Dashboard",{"type":1219,"attrs":1244,"children":1246},{"data-block-key":1245},"egj9a",[1247],{"type":730,"content":1248},"CMS-gesteuerte Inhalte",{"type":1219,"attrs":1250,"children":1252},{"data-block-key":1251},"cpmel",[1253],{"type":730,"content":1254},"hardcoded Produktflows",{"type":1219,"attrs":1256,"children":1258},{"data-block-key":1257},"8usal",[1259],{"type":730,"content":1260},"Login- und Profilbereich",{"type":1219,"attrs":1262,"children":1264},{"data-block-key":1263},"7i77k",[1265],{"type":730,"content":1266},"Bankintegration über Backend",{"type":725,"attrs":1268,"children":1270},{"data-block-key":1269},"2ud3d",[],{"type":725,"attrs":1272,"children":1274},{"data-block-key":1273},"68jff",[1275],{"type":730,"content":1276},"Damit wird die App nicht zum Nebenkanal der Website, sondern zu einem eigenständigen, aber sauber integrierten Produkt.",{"type":725,"attrs":1278,"children":1280},{"data-block-key":1279},"2rebt",[1281],{"type":730,"content":1282},"Für smartfactory zeigt der Case klar: Wir bauen nicht nur schöne App-Screens, sondern Mobile Apps mit echter Geschäftslogik, Backend-Anbindung, CMS-Integration, Subscription-Handling und regulierten Finanzprozessen.","65bbacab-0ec2-45cd-a01d-3cc40c13bdb1",{"type":950,"value":1285,"id":1286},{"size":952},"e94c532b-3286-4364-8299-6ba567e65c50",{"type":901,"value":1288,"id":1312},[1289,1294,1300,1306],{"type":904,"attrs":1290,"children":1291},{"data-block-key":1089},[1292],{"type":730,"content":1293},"Highlight des Projektes",{"type":725,"attrs":1295,"children":1297},{"data-block-key":1296},"6golv",[1298],{"type":730,"content":1299},"Das Highlight des Projektes ist die Verbindung aus Content-App und FinTech-App.",{"type":725,"attrs":1301,"children":1303},{"data-block-key":1302},"2f550",[1304],{"type":730,"content":1305},"smartfactory baute eine App, die redaktionelle Inhalte, Memberships und Investment-Funktionen in einem Produkt vereint.",{"type":725,"attrs":1307,"children":1309},{"data-block-key":1308},"67a28",[1310],{"type":730,"content":1311},"Was für Nutzerinnen wie eine klare App Experience wirkt, verbindet im Hintergrund CMS-Inhalte, Userstatus, Subscriptions, Bankdaten, Finanzdashboard und sichere App-Flows. Genau das macht die ellexx App stark: Sie ist nicht einfach ein mobiler Ableger der Website, sondern ein zentraler Teil des digitalen Geschäftsmodells.","3e13a6c0-0a13-445a-b0db-5b954adc9085",{"items":1314,"total":706},[1315,1332],{"id":717,"title":1316,"customer":870,"tasks":1317,"picture":1318,"picture_full_width":37,"link":1330,"project_accent_color":1331,"text_color":898,"reflection_color":898,"category":99},"Finanzplattform für ellexx",[882,883,884,885,886,887],{"id":1319,"meta":1320,"title":1322,"alt":5,"image_title":5,"caption":5,"is_decorative":37,"5_4":1323},294,{"type":34,"detail_url":1321},"https://smartfactory.ch/api/v2/images/294/","CS-ellexx-Plattform",{"mobile":1324,"tablet":1326,"desktop":1328},{"url":1325,"url_webp":1325,"width":41,"height":840},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-ellexx-Plattform.fit-768x614.format-webp.webp",{"url":1327,"url_webp":1327,"width":45,"height":830},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-ellexx-Plattform.fit-1200x960.format-webp.webp",{"url":1329,"url_webp":1329,"width":49,"height":845},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-ellexx-Plattform.fit-1600x1280.format-webp.webp",{"type":16,"value":944,"id":717},"#574fcf",{"id":896,"title":1333,"customer":870,"tasks":1334,"picture":1335,"picture_full_width":37,"link":1347,"project_accent_color":897,"text_color":898,"reflection_color":898,"category":1348},"CMS-Webplattform für ellexx",[882,883,885,886,887],{"id":1336,"meta":1337,"title":1339,"alt":5,"image_title":5,"caption":5,"is_decorative":37,"5_4":1340},267,{"type":34,"detail_url":1338},"https://smartfactory.ch/api/v2/images/267/","CS-ellexx",{"mobile":1341,"tablet":1343,"desktop":1345},{"url":1342,"url_webp":1342,"width":41,"height":840},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-ellexx.fit-768x614.format-webp.webp",{"url":1344,"url_webp":1344,"width":45,"height":830},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-ellexx.fit-1200x960.format-webp.webp",{"url":1346,"url_webp":1346,"width":49,"height":845},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-ellexx.fit-1600x1280.format-webp.webp",{"type":16,"value":933,"id":896},"CMS Webplattform"]