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& Impact",[848],{"type":725,"attrs":849,"children":851},{"data-block-key":850},"1n3se",[852],{"type":730,"content":853},"Die Eisplanade erhielt eine native iOS- und Android-App mit Backend, mit der Besucherinnen spielerisch durch das Gelände geführt, aktiviert und über ein digitales Gewinnspiel eingebunden wurden","Herausforderung",[856,862],{"type":725,"attrs":857,"children":859},{"data-block-key":858},"lmnrd",[860],{"type":730,"content":861},"Die Eisplanade wollte ihr Winterangebot digital ergänzen und Besucherinnen nicht nur informieren, sondern aktiv ins Erlebnis einbinden.",{"type":725,"attrs":863,"children":865},{"data-block-key":864},"ah922",[866],{"type":730,"content":867},"Die Herausforderung: Aus einem lokalen Event eine einfache, spielerische App machen – mit Registrierung, Standortlogik, Push Notifications, Punkten, Gewinnspiel und zweisprachigem Betrieb.","Verein Eisplanade","Stiftung, Verein & NGO","Verbände & Organisationen",[872,873,874,875,876,877],"Django","Python","PostgreSQL","REST API","Android (Kotlin)","iOS (Swift)",[879,880,881,882,883,884],"Softwareentwicklung","Analyse","Systemintegration","User Experience Design (UX)","User Interface Design (UI)","Detailkonzeption",[886,891],{"id":887,"meta":888,"further_page_id":890},129,{"type":889},"cms.CaseStudyPageRelationship",100,{"id":892,"meta":893,"further_page_id":894},130,{"type":889},114,"#28D0E8","BLACK","WHITE",[899,928,933,978,981,1019,1022],{"type":900,"value":901,"id":927},"rich_text",[902,909,915,921],{"type":903,"attrs":904,"children":906},"h2",{"data-block-key":905},"9rtyk",[907],{"type":730,"content":908},"Ausgangslage – Wo lag das Problem?",{"type":725,"attrs":910,"children":912},{"data-block-key":911},"dopjc",[913],{"type":730,"content":914},"Die Eisplanade ist ein lokales Winterangebot in Nidau. Neben Schlittschuhlaufen, Gastronomie und Begegnung sollte eine digitale Ebene entstehen, die Besucherinnen spielerisch aktiviert.",{"type":725,"attrs":916,"children":918},{"data-block-key":917},"638m2",[919],{"type":730,"content":920},"Die Idee war eine App rund um «Eiskimo»: Nutzerinnen registrieren sich, bewegen sich auf dem Gelände, suchen virtuelle Orte, sammeln Punkte und nehmen an einem Gewinnspiel teil.",{"type":725,"attrs":922,"children":924},{"data-block-key":923},"a61n2",[925],{"type":730,"content":926},"Für smartfactory war das ein schönes Beispiel für pragmatische Event-Digitalisierung: nicht überkompliziert, aber mit echter App- und Backend-Logik im Hintergrund. Ein lokales Projekt mit gemeinnützigem Charakter, das wir bewusst unterstützt haben.","eb8c3e0f-7ee1-48a8-9e1d-dbe8f144c80b",{"type":929,"value":930,"id":932},"spacer",{"size":931},"L","52f0c887-94f4-4613-b0f2-2902e1242320",{"type":900,"value":934,"id":977},[935,941,947,953,959,965,971],{"type":903,"attrs":936,"children":938},{"data-block-key":937},"pz5zb",[939],{"type":730,"content":940},"Umsetzung – Was haben wir gemacht?",{"type":725,"attrs":942,"children":944},{"data-block-key":943},"728an",[945],{"type":730,"content":946},"smartfactory entwickelte die Eisplanade App für iOS und Android sowie das dazugehörige Backend.",{"type":725,"attrs":948,"children":950},{"data-block-key":949},"de8vs",[951],{"type":730,"content":952},"Die App verband mehrere Funktionen zu einem einfachen Spielerlebnis: Registrierung, SMS-Verifizierung, Home-View, Menü, Standortfunktion, Punkte sammeln und Teilnahme am Wettbewerb.",{"type":725,"attrs":954,"children":956},{"data-block-key":955},"d0dju",[957],{"type":730,"content":958},"Ein zentraler Teil war die Standortlogik. Der «Eiskimo» konnte im Backend über einen Standortbereich definiert werden. In der App sahen Nutzerinnen über eine Kompass- bzw. Radar-Ansicht, ob sie sich dem gesuchten Ort nähern.",{"type":725,"attrs":960,"children":962},{"data-block-key":961},"fundg",[963],{"type":730,"content":964},"Zusätzlich wurde Gamification eingebaut. Besucherinnen konnten Punkte sammeln, mit der App interagieren und dadurch stärker ins Event eingebunden werden. Push Notifications halfen dabei, Nutzerinnen situativ zu aktivieren.",{"type":725,"attrs":966,"children":968},{"data-block-key":967},"d1eph",[969],{"type":730,"content":970},"Im Backend konnten Inhalte und Spielparameter verwaltet werden. Die Lösung wurde zweisprachig auf Deutsch und Französisch umgesetzt und auf Schweizer Infrastruktur betrieben.",{"type":725,"attrs":972,"children":974},{"data-block-key":973},"2usl9",[975],{"type":730,"content":976},"Wichtig war auch der pragmatische Projektansatz: smartfactory beteiligte sich am Projekt und unterstützte die Umsetzung mit reduziertem Aufwand, weil das Projekt einen lokalen und gemeinnützigen Charakter hatte.","dc44de15-e7b7-4ba6-887b-a871f2e1c8c4",{"type":929,"value":979,"id":980},{"size":931},"999972fe-4ccf-4398-bb75-e4d5196b86cd",{"type":900,"value":982,"id":1018},[983,988,994,1000,1006,1012],{"type":903,"attrs":984,"children":985},{"data-block-key":937},[986],{"type":730,"content":987},"Resultat – Was hat sich verändert?",{"type":725,"attrs":989,"children":991},{"data-block-key":990},"8t7j4",[992],{"type":730,"content":993},"Die Eisplanade erhielt ein digitales Zusatzangebot, das Besucherinnen stärker aktiviert.",{"type":725,"attrs":995,"children":997},{"data-block-key":996},"cp4jn",[998],{"type":730,"content":999},"Für Nutzerinnen wurde der Event spielerischer: App öffnen, suchen, sammeln, mitmachen.",{"type":725,"attrs":1001,"children":1003},{"data-block-key":1002},"cobn0",[1004],{"type":730,"content":1005},"Für die Eisplanade entstand ein neues Kommunikations- und Aktivierungstool, das über reine Information hinausgeht und den Besuch vor Ort ergänzt.",{"type":725,"attrs":1007,"children":1009},{"data-block-key":1008},"3f707",[1010],{"type":730,"content":1011},"Für den Betrieb war die Lösung bewusst schlank gehalten: native Apps, Backend, einfache Verwaltung, zweisprachige Inhalte und ein klarer Event-Fokus.",{"type":725,"attrs":1013,"children":1015},{"data-block-key":1014},"5ib41",[1016],{"type":730,"content":1017},"Der grösste Nutzen lag darin, aus einem lokalen Winterevent ein digitales Erlebnis zu machen, ohne daraus ein überdimensioniertes Softwareprojekt zu bauen.","65bbacab-0ec2-45cd-a01d-3cc40c13bdb1",{"type":929,"value":1020,"id":1021},{"size":931},"e94c532b-3286-4364-8299-6ba567e65c50",{"type":900,"value":1023,"id":1047},[1024,1029,1035,1041],{"type":903,"attrs":1025,"children":1026},{"data-block-key":937},[1027],{"type":730,"content":1028},"Highlight des Projektes",{"type":725,"attrs":1030,"children":1032},{"data-block-key":1031},"fdafc",[1033],{"type":730,"content":1034},"Das Highlight ist die Verbindung von Event, App und Gamification.",{"type":725,"attrs":1036,"children":1038},{"data-block-key":1037},"g9a1",[1039],{"type":730,"content":1040},"Die App war kein statischer Eventkalender, sondern ein spielerisches Werkzeug: Standort suchen, Punkte sammeln, Push erhalten und am Gewinnspiel teilnehmen.",{"type":725,"attrs":1042,"children":1044},{"data-block-key":1043},"co4ds",[1045],{"type":730,"content":1046},"smartfactory hat dafür native Apps, Backend, Standortlogik und einfache Spielmechanik zu einer kompakten Lösung verbunden – passend für ein lokales Event, aber technisch sauber umgesetzt.","3e13a6c0-0a13-445a-b0db-5b954adc9085",{"items":1049,"total":706},[1050,1069],{"id":890,"title":1051,"customer":1052,"tasks":1053,"picture":1054,"picture_full_width":37,"link":1066,"project_accent_color":1068,"text_color":897,"reflection_color":897,"category":119},"Interaktive Messe-App für Events und Ausstellungen","Agro-Marketing Suisse / Suisse Garantie",[879,884,882,883],{"id":1055,"meta":1056,"title":1058,"alt":5,"image_title":5,"caption":5,"is_decorative":37,"5_4":1059},296,{"type":34,"detail_url":1057},"https://smartfactory.ch/api/v2/images/296/","CS-Suisse-Garantie",{"mobile":1060,"tablet":1062,"desktop":1064},{"url":1061,"url_webp":1061,"width":41,"height":840},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Suisse-Garantie.fit-768x614.format-webp.webp",{"url":1063,"url_webp":1063,"width":45,"height":830},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Suisse-Garantie.fit-1200x960.format-webp.webp",{"url":1065,"url_webp":1065,"width":49,"height":845},"https://sos-ch-dk-2.exo.io/smf-phoenix-prod-public/media/public/images/CS-Suisse-Garantie.fit-1600x1280.format-webp.webp",{"type":16,"value":1067,"id":890},"/projekte/suisse-garantie-mobile-app/","#EC2417",{"id":894,"title":1070,"customer":1071,"tasks":1072,"picture":1074,"picture_full_width":37,"link":1086,"project_accent_color":1088,"text_color":897,"reflection_color":897,"category":30},"Scrollytelling für das BWL","Bundesamt für wirtschaftliche Landesversorgung - 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